Spotlight on Affect: Affect and Affective Forecasting in Impulse Control SPOTLIGHT ON AFFECT MACINNIS AND PATRICK
نویسندگان
چکیده
The authors propose an alternative conceptualization to the Strack, Werth, and Deutsch (2006) model. This alternative conceptualization considers how the forecasting of emotional outcomes linked to controlling or failing to control impulses affects self-regulatory behavior. A set of future research questions is identified based on this conceptualization. The proposed model differs from that of Strack et al. (2006) by its focus on (a) affect, (b) impulse control (versus buying), and (c) deliberative processing linked to impulse control (or lack thereof).
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Consumer hopefulness : construct , relevance to internet marketing , antecedents and consequences Deborah
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